I’m like a Swiss army knife when it comes to design - I choose the right tools based on the challenge at hand. Having worked in corporate, academia, and startups, I’ve learned that every context calls for a different approach. I stay flexible, grounded in core principles, and usually work across three phases: Understanding, Development, and Analysis.

I start by listening, observing, and learning. I use design research to understand the problem space, uncover user needs, and align with stakeholders. This phase is about building a shared understanding and framing the challenge clearly — setting the foundation for effective design.

Here’s where ideas take shape. I prototype and test solutions — whether that’s a user flow, an interface, or an interactive learning module — to quickly learn and adjust. I use visualization to map systems, communicate findings, and simplify complexity. I write to clarify ideas, explain design decisions, and tell compelling stories that support understanding and engagement.

After launching or testing a solution, I analyze outcomes and look for opportunities to improve. I enjoy working alongside teams to evaluate success, make data-informed decisions, and bring projects to completion. My process is never static — I’m always learning and refining.

There’s no one-size-fits-all process - and that’s the beauty of design. I tailor my methods to each project’s goals, audience, and stage of development. Depending on the context, I draw from a variety of frameworks and approaches, including: Design Thinking, Agile, UCD, ADDIE, Backward Design, Double Diamond, UDL, 7Cs, Storyboarding